Hustle – Email Marketing, Lead Generation, Optins, Popups


Hustle is the ultimate marketing plugin for building a mailing list and converting site traffic. Lead generation just got easier with simple set up optin forms, targeted marketing popups, and designer-made templates. Build a social following while you’re at it with Hustle’s diverse social sharing capabilities. From the award winning developers of Smush image optimization and Forminator form builder at WPMU DEV.

Hustle lets you easily grow your mailing list or display targeted ads across your site with popups, optins, slide-ins, widgets, and shortcodes.

Instant Templates For Every Kind Of Offer

Hustle makes the process of creating popups, slide-ins, and embeds easier with a range of pre-designed templates. The templates available represent a number of different use cases (e.g. Black Friday, giveaway, COVID notice, newsletter signup), meaning you can get started with a module that aligns with your campaign goals. See them in action below:

Learn The Ropes With These Hands-On Hustle Tutorials

Get Creative With Styling For Desktop and Mobile

Hustle’s flexible appearance settings can help your marketing stand out. Choose colors, animations, layouts, drop shadows, and display conditions from the easy-to-use design settings for all your marketing modules. By default layouts and templates are fully mobile responsive. But you can also make granular adjustments (margins, padding, borders, container sizing) to ensure your modules are popping on all devices.

Take Styling & Customization Even Further

If you have an eye for detail you’ll love the additional customization options available with Hustle. As well as basic appearance elements like layout, images, typography, and color – Hustle allows for more advanced detailing like borders, spacing, shadow, module sizing, and more. There’s also custom CSS if you’d really like to make your modules your own.

Uiters Doelgerigte Vertooninstellings

Hustle has all the behavior and condition settings you’ll need to target visitors with email opt-ins or ads. Set up intelligent conditions such as: specific pages and posts, visitor device/browser, country, source of arrival, post registration, browser cookie, and a whole lot more.

Smart Triggers For Popups And Slide-ins

As well as intelligent visibility conditions, Hustle also allows you to set up a range of behavior triggers for your popups and slide-ins. Including: time on page, scroll, exit-intent, and more.

Set Specific Schedules For Best Results

Hustle makes it easy to schedule exactly when you want your marketing modules to deploy. Set start and end dates, schedule modules to show on specific days of the week, at a certain time of day, and choose a custom timezone to adhere to.

Reach Out To Visitors Via Email

Once a user has engaged with one of your marketing modules it’s important to follow up with next steps or a simple welcome message. Hustle’s email settings allow you to easily whip up manual or automated email messages and establish that initial connection.

Get Busy With Social Sharing

Hustle includes top social icons for easily building your following on your favorite social networks. Quickly enable the most popular social networks and use floating social, widgets, and shortcodes to add followers.

  • Facebook
  • Twitter
  • Pinterest
  • Reddit
  • LinkedIn
  • VKontakte
  • 500px
  • Houzz
  • Instagram
  • Twitch
  • YouTube
  • Telegram
  • WhatsApp

Form Builder Integrations

Hustle integrates with popular free form builders like Forminator, so you can embed your forms, polls, and quizzes into popups and slide-ins for interactive lead generation. Grow your following and capture more leads with Hustle.

Brei Jou Poslys Uit

Hustle integreer met al die gewilde e-posdienste. Koppel net jou rekening en begin nuwe intekenare insamel.

  • AWeber
  • ActiveCampaign
  • Campaign Monitor
  • MailChimp & MailChimp groups
  • Constant Contact
  • ConvertKit
  • GetResponse
  • Mailster
  • Hubspot
  • Sendy
  • Mad Mimi
  • Mautic
  • Infusionsoft
  • SendinBlue
  • MailPoet
  • MailerLite
  • iContact
  • Zapier
  • SendGrid

Gutenberg WordPress Editor Block

Hustle supports both the Classic Editor plugin and Gutenberg. When you’re ready to say goodbye to shortcodes, the Hustle block pulls your opt-ins and embedded content in for you.

Smart Exit-Intent

Hustle het uitgaan-intensie, ‘n gunsteling van professionele bemarkers, wat opmerk wanneer besoekers jou werf wil verlaat en – BOOM! ‘n Opwip of in-glyer om hul aandag te gryp.

ReCAPTCHA Spam Warrior

Keep bot subscribers from taking over your mailing lists. Hustle connects to Googles ReCAPTCHA to protect your signup forms from spam.

Adblock is geen probleem vir Hustle nie

Hustle het die slag en vertoon opwippe en in-glyers, selfs wanneer Adblockers jou inhoud probeer blokkeer.

Meet Prestasie en Resultate

Whether you’ve created a popup, slide in, or embed, Hustle allows you to track the results of each individual module with intelligent tracking data, conversion stats, and insightful charts for a visual representation. You can also set up a custom widget and include stats on your WP dashboard.

Features available in Hustle include:

  • Pop-ups, slide-ins, widgets, embeds and after post opt-ins
  • Ready-made marketing templates – Discount, sale, Black Friday, COVID-19
  • 3 free popups upgrade to Hustle Pro for unlimited
  • 3 free slide-ins upgrade to Hustle Pro for unlimited
  • 3 free social share bars upgrade to Hustle Pro for unlimited
  • 3 free embeds upgrade to Hustle Pro for unlimited
  • Ingeboude ontwerper skryfpaneel vir eenvoudige aanpassing
  • Color match your brand, like magic
  • Gladde vertoon animasies
  • Integrate with the best email services including: Aweber, MailChimp, MailChimp groups, Constant Contact, Sendy, Infusionsoft, GetResponse, Campaign Monitor, and many more
  • Super kragtige voorwaardes om jou gehoor te teiken
  • Schedule your modules to display at a specific time or date
  • Volg hoeveel keer opwippe, in-glyers en in-opsies vertoon word
  • See submissions straight through WordPress
  • Omskakelkoers oorsig
  • 4 standaard uitlegte
  • Maklike bestuur beheerpaneel
  • New features, layouts and sass coming every month

What Do People Say About Hustle?


“I don’t know how I’ve survived this long without Hustle and Forminator, but I’m now using them on every website I build.” – sherylryan


“Recovering 15%+ of sales due to this. Insanely good. Thanks!” – lmbpack


“We used this plugin to build a beautiful pop-up to attract more users and increase conversion rate. Thanks” – inblch98


“Maybe the only plugin with free “exit intent” feature. Simple but powerful.” – tutoruniversitario


“Wow, we needed so many pop ups for client’s websites with this COVID thing going on. We used the Hustle on all of them. No problems and they look great!” – tammylfinch

A Note From Hustle

Hey! This is Hustle, your trusted popup, email opt-in, and marketing plugin for WordPress. I’m part of the WPMU DEV team, a superhero-suite of WordPress plugins, services, and support. Here are some of our other free plugins:

  • Smush – Image Compression and Optimization
  • Forminator – Form, Quiz, Poll and Survey Builder
  • Hummingbird – Speed up, Cache, Optimize Your CSS and JS
  • Branda – White Label WordPress, Maintenance Mode and Coming Soon Pages

And if you need ALL our Pro plugins AND 24/7 WordPress support, get a WPMU DEV membership! You can try it free for 7 days:

My superhero friends run the WPMU DEV Blog, your source for the very best WordPress tutorials. If you need to be in the know about WordPress, check it out.

Thanks for looking at Hustle, and I look forward to helping you market and grow your business with popups and more.

Enjoy, The Hustle

About Us

WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Join us here:

Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource:

Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you!


  • Easily customize the look of your campaigns using the in-built appearance settings.
  • Create amazing looking pop-ups, slide-ins, and embeds using our designer made templates.
  • All the display conditions you need for targeted marketing.
  • Quickly create and display a floating social sharing icon bar.
  • Build beautiful pop-ups with any of the 4 included layouts.


Wat is Hustle en waar is WordPress PopUp?

WordPress PopUp is deur ‘n massiewe oormaak sessie en is nou ‘n volledige opwip, in-glyer en e-pos in-opsie bemarkingspakket, so ons het dit ‘n nuwe naam gegee. Met Hustle kry jy nog meer opsies om jou besigheid te laat groei. Geniet al die nuwe funksies!

Sal ek my opwippe verloor as ek van WP PopUp na Hustle opgradeer?

Nee! Al jou opwippe word moeiteloos by die unieke inhoud module in Hustle gevoeg.

Are there any feature limitations with Hustle?

Nee! Hustle gee jou dieselfde verstellings en opsies as Hustle Pro. Die enigste verskil is Hustle Pro bied onbeperkte in-opsies, unieke inhoud en sosiale deel.


November 27, 2022 1 reply
Thank you for helping fix my theme conflict issue. Top-notch support team! Using the plugin now and happy with it. 🙂
November 23, 2022 1 reply
I couldn't figure out how to change the background colour in the popup. Support gave me two pages to check out, but it was not helpful. I tried to find videos or text to explain but to no avail. I gave up, more important things to do.
November 11, 2022 1 reply
I was having issues with my previous PopUp plugin (a well known one...) as it kept opening a connection to Google Fonts with seemingly no way to stop it. This is a problem in the EU due the current GDPR regulations. So I looked out for a replacement plugin and Hustle so far does the job effectively. To me it is more easily customizeable as to the looks of the popups than its predecessor and accordingly the results just look better!
Read all 816 reviews

Contributors & Developers

“Hustle – Email Marketing, Lead Generation, Optins, Popups” is oopbron sagteware. Die volgende mense het bygedra tot die ontwikkeling van hierdie uitbreiding:


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Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


7.6.1 ( 2022-11-16 )

  • New: Add global option to disable tracking
  • Fix: Popup Template goes away after changing Color Theme
  • Fix: Cannot select time in optin modules Emails > Automated emails > Schedule
  • Fix: If multiple modules have time picker field on front end, the field works only in one module, not others
  • Fix: Fatal error on Popup optin module when we schedule Automated email with delay 0 seconds
  • Fix: Help text should be hidden when CTA is set to none

7.6.0 ( 2022-10-07 )

  • New: Add second Call to Action button
  • New: Add the ability to download a file after successful opt-in
  • New: Add CC email to Automated Email
  • New: Add redirect to new tab after submission
  • New: Add Close button to the module content in addition to the Cross button
  • Enhance: Unsubscribe users from third party email lists
  • Enhance: Add RTL support
  • Enhance: Support wildcards in Referral URL Visibility Rule
  • Enhance: Replace Google fonts with Bunny fonts for GDPR compliance
  • Enhance: Use module name by default for local list Name instead of ID
  • Enhance: Add settings to reset cookie expiration
  • Enhance: Set Time Trigger Delay to 3 seconds by default for new modules to improve Page Speed results
  • Enhance: Ability to add sub-text below CTA button
  • Enhance: Membership status check
  • Fix: Module import doesn’t work
  • Fix: Preview doesn’t work for modules with Date field
  • Fix: Category conditions stopped working when Static cache is enabled

7.5.0 ( 2022-07-14 )

  • New: Allow to select years and months in the date picker
  • New: Add search ability to listing pages
  • New: Capture value of a hidden field from query parameters
  • New: Add “Expand all” & “Collapse all” ability for Color Palettes settings
  • New: Ability to switch order on Email List filter
  • New: Add Gutenberg block for adding Unsubscribe shortcode
  • New: Support Unsubscribe Link in Automated Email
  • Enhance: PHP 8.1 compatibility
  • Enhance: Update chart.js library
  • Enhance: Tag and Category rules not working for WordPress Pages
  • Fix: Text mode removes break lines
  • Fix: Loading modules code everywhere with Static cache for simple Visibility Conditions
  • Fix: Fatal error with a huge amount of posts
  • Fix: Divi theme conflict with color picker
  • Fix: Unable to Save Palette when editing Color Palettes ( 2022-03-16 )

  • Fix: it’s not possible to close the promo opt-in

7.4.13 ( 2022-02-22 )

  • Enhance: Update integration with WPMU DEV Dashboard plugin
  • Fix: Social sharing icons are always vertical
  • Fix: Offset settings don’t work in social share

7.4.12 ( 2022-02-07 )

  • Enhance: Enable the analytics tracking by default for new modules
  • Enhance: Speed up query time by caching attachment_url_to_postid function
  • Enhance: Update wp-color-picker-alpha library to 3.0.2 version
  • Enhance: Hubspot migration to Granular CRM Scopes
  • Enhance: Plugin icon
  • Enhance: Preload icons font
  • Enhance: Caching some DB requests
  • Enhance: One-Click unsubscribe for local lists
  • Fix: Error when nothing is selected from Mailchimp Group Dropdown
  • Fix: Social Sharing modules do not follow the defined Mobile Breakpoint
  • Fix: It does not subscribe Mailchimp archived contacts
  • Fix: Schedule does not follow the relevant Timezone
  • Fix: Wildcard does not work well
  • Fix: Never end the schedule option issue

7.4.11 ( 2021-12-22 )

  • Enhance: Plugin icon
  • Fix: Some Visibility conditions are not working with Static Cache

7.4.10 ( 2021-12-06 )

  • Fix: Fatal error – Call to undefined method Hustle_SShare_Model::get_settings()

Changelog for previous versions.