Funnel Builder for WordPress by FunnelKit – Customize WooCommerce Checkout Pages, Create Sales Funnels, Order Bumps & One Click Upsells


Create high-converting WooCommerce checkout pages, WooCommerce thank you pages & sales funnels with the highest-rated WordPress funnel builder.

Funnel Builder for WordPress

Hate the idea of paying high monthly costs for expensive and rigid funnel builders?

You don’t need to anymore.

Meet FunnelKit (formerly WooFunnels): The most intuitive and affordable Funnel Builder for WordPress. It makes the process of creating conversion-optimized WooCommerce checkout, beautiful opt-in pages, landing pages, one-click upsells and even thank you pages a breeze.

FunnelKit Funnel Builder helps store owners by enhancing WooCommerce checkout conversions with pre-designed templates for every use case. You can create unlimited sales funnels to attract visitors and guide them toward becoming loyal customers.

FunnelKit provides you with pre-built templates that are 100% mobile-responsive and look great on all devices. You can find templates for designing custom WooCommerce checkouts, sales pages, lead generation pages, order bumps, one-click upsells, and thank you pages. You can even customize these templates with the page builder of your choice.

Use FunnelKit’s Funnel Builder to create:

  • Beautiful opt-in and landing pages
  • Optimized WooCommerce checkout pages (global & one page checkouts)
  • Highly targeted order bumps
  • Rule-based one-click upsell offers
  • Custom thank you or order confirmation pages

Get ready to attract more paying customers to your business!


A sales funnel takes the users from downloading a lead magnet to buying your product or service. Not only that, it boosts your average order value through order bumps and one-click upsells.

Here are some major benefits of a sales funnel:

  • Lesser Distractions: Users go from one step to the next without any exit points along the way.
  • Higher Returns on Ad Spends: Creating optimized user journeys allows you to maximize returns on ad spends.
  • Greater Order Value: Showing customers relevant pre and post-purchase offers, they can accept with one click, hence increasing the order value.
  • Higher Conversion Rates: With marketing automation added to your sales funnel, you can bring abandoned users back to complete their purchase.

Let’s explore the essential features of FunnelKit.


Optin & Sales Pages

Create lead capture or squeeze pages using our conversion-optimized templates. Our templates offer a clean and minimalist design to help you generate leads.
Use our pre-built templates, widgets and shortcodes to customize your Opt-in Pages and sales pages.

Customized WooCommerce Checkout Page

Design beautiful and optimized WooCommerce checkout pages for your store. FunnelKit’s every WooCommerce checkout page template includes trust seals, product guarantees, customer reviews, and more. Customize your WooCommerce checkout page for more conversions with these proven techniques.


While most checkout field editors let you simply rearrange fields in rigid sections, our field editor is built to give you extreme flexibility. It’s the most advanced WooCommerce checkout solution, engineered from the ground up that lets you:

  • Create your own sections
  • Drag and drop fields within sections
  • Re-order and remove fields you don’t need

You can of course create a store checkout in WooCommerce or add products to make it product-specific.

Customizable WooCommerce Thank You Pages

The default thank you page looks bland and isn’t optimized to carry the conversation forward. With our highly customizable templates and widgets, you can create beautiful order confirmation pages.

Templates for Every Step

With FunnelKit Funnel Builder, you get highly customizable templates for each step of the funnel. Every template is thoughtfully built and highly optimized for mobile, tablet, and desktop.

Contacts Activity

In-depth Customer Insights to get insights into every customer – total spend, offers accepted, spend at each step & more.

You can see the contacts entering your funnel and see detailed analytics in real-time.

What’s more? You can choose to send the contacts over to your CRM or nurture them using FunnelKit Automations – one of the most popular marketing automation and broadcast CRM for WordPress.

Performance Dashboard

The Performance Dashboard gives you a bird’s eye view of the whole funnel builder.

Here’s what you can see right inside your WordPress dashboard:

  • The total number of contacts, orders, and revenue
  • Revenue generated per contact
  • Best performing funnel and pages – See the leaderboard to know what’s working and what’s not
  • Recent activities – A log to track the users’ actions in real-time


Opt-in pop-ups/Lightbox

When a user clicks on the CTA button placed on the Opt-in page, the form pop-ups are on their screen. It allows you to capture leads in two steps, hence helping maximize conversions.

Conversion Optimized WooCommerce Checkout Pages

Your checkout doesn’t necessarily need to be just a single product-focused. You can add multiple products, allowing users to accept one or more out of the list.

Furthermore, use all these WooCommerce Checkout Optimizations to minimize cart abandonment.

You can even create offers such as buy two get one free or buy three get two free, allowing users to make a choice and pick a deal they love.

AOV-Boosting Order Bumps

Order Bumps are the offers made to the user on the WooCommerce checkout page. One can add them to the cart with one click.

  • Rule-based order bumps to show or skip a bump based on the cart items, cart total, coupons used, & more.
  • Different order bump skin options to make the bump match brand colors
  • Different display positions for the order bump
  • Compatible with WooCommerce Subscriptions & Membership-based products.

One-Click Upsells

With post-purchase upsells, secure the immediate order before pitching other offers. Users can accept them with a single click, which boosts the store’s average order value. The friction-free purchases enhance user experience after the WooCommerce checkout page.

  • Rule-based upsells to present offers based on item(s) bought, payment gateway used, order total & more.
  • Mobile-responsive, pre-built one-click upsell offer page templates for Elementor.
  • Dynamic Offers Paths to link one offer with another and display offers based on the previous offer’s acceptance.
  • Multiple upsells on a single page.
  • Ability to separately charge a shipping fee on the upsell product.

In-Depth Analysis

Get deep insights into your funnels and the revenue they generate for your store. View the number of visits, total revenue, revenue per visit, and more for each funnel separately. You can select the date range and view the user’s activity during that period. What’s more? You can view the conversion rate and revenue for every step in the funnel.

When you’re equipped with data, you can make meaningful decisions and connect the dots.

All Premium Templates

With Funnel Builder Pro, you get access to our entire library of stylish-looking, conversion-optimized templates for all pages, from Opt-in to WooCommerce checkouts to the Thank you pages.

Due to our deep integration with the page builder, you can customize all the funnel pages in Elementor. But if you wish to use any other page builder of your choice, FunnelKit gives you the liberty to do that too. Use the personalized codes and design the page you want.

A/B Testing

With FunnelKit, you can split test any page in the funnel. Want to know a single WooCommerce checkout converts better or a multi-step checkout page? Or offering one order bump work in favor or multiple bumps? A/B testing is the answer.

Divide the traffic and send them over to different pages to study which path gives out better conversions.

  • Split test products offered
  • A/B test product prices – analyze which price converts better
  • See which page design leads to more sales.
  • Try out varying headings and sales copy to promote the one that converts best.

These would help you nail the products and sales page copy that resonates the most with your customers.

Full Feature List

  • Unlimited Funnels
  • Ready to Use Templates
  • In-line forms & Pop-Ups
  • One-step, two-step & three-step WooCommerce checkouts
  • Flexible Checkout Fields Editor
  • Checkout Discounting
  • Offering Product Choice
  • WooCommerce Checkout Page Optimization
  • Live Cart Capturing
  • Cart Abandonment Tracking
  • Rule-based Order Bumps
  • Multiple Bumps on Checkout
  • One-Click Upsell & Downsells
  • Multiple upsells on a page
  • Smart Skip Option
  • A/B Testing
  • Contacts Reporting
  • In-depth Analytics


  • Elementor
  • Divi
  • Oxygen
  • Gutenberg
  • Other Page Builders
  • LearnDash

Go beyond funnels with Marketing Automation

Why stop at the sales funnel when you can go beyond marketing automation? Use email marketing to recover abandoned carts and bring customers back to the funnel.

Offer time-bound coupon codes to your customers to make them complete their purchase sooner rather than later.

Funnel Builder plugin is best for?

  • eCommerce Store Owners
  • Course Creators
  • Coaches / Trainers
  • Dropshippers
  • Businesses
  • Artists & Photographers
  • Bloggers
  • Everyone …



  1. Install ‘Funnel Builder’ Plugin.
  2. Activate the Plugin.
  3. Go to FunnelKit -> Funnels
  4. Start creating Funnels.


What is a sales funnel?

A sales funnel leads prospects on a journey. The idea is to first turn a prospect into a lead and then into a customer.

It always starts with a high volume of potential customers at the top of the funnel. At the bottom of it, a small number of customers complete the purchase.

A simple sales funnel has three main steps:

  • Landing page
  • Checkout page
  • Thank you page

But you can add more steps to make it a robust, revenue-boosting sales funnel for your business.

How sales funnels can enhance my WooCommerce store?

Sales funnels allow you to offer a guided path to your visitors.
Instead of only having a storefront with a catalog of products, create dedicated paths for select items.

Create beautiful store checkout with our optimized templates. Plus, add order bumps and one-click upsells to boost your average order value. You can also set up rules for your offers and target customers with offers relevant to them.

So a sales funnel guides users throughout their shopping journey and add more revenue to your WooCommerce store.

Why do I need a sales funnel builder?

Sales funnels boost sales and increase conversions for online businesses.
But, creating beautiful pages requires you to spend loads of money on web developers. And most SaaS Funnel Builders are complicated or too expensive.

The main purpose of a sales funnel builder is to help you create a high-converting sales funnel fast. It should also be affordable and easy to use.

FunnelKit’s Funnel Builder offers you a promising solution that is also robust.

Use FunnelKit’s Funnel Builder to create profitable sales funnels without learning code.

What makes FunnelKit unique as compared to other funnel builders?

FunnelKit is the most powerful WordPress sales funnel builder that gives you complete control over your funnels.

You don’t have to rely on other tools or plugins to create or track your funnels.
Here’s why FunnelKit is one of its kind when compared to other funnel builders:

  • Professionally designed templates that are customizable
  • Works with all the page builders
  • Canvas mode to visualize your sales funnels on a single screen
  • Store Checkout to replace your traditional WooCommerce checkout
  • Checkout field editor and optimization options
  • Order Bump offers on the checkout page
  • Upsells and downsells with dynamic offer path
  • Rule-based AOV boosting order bumps and one-click upsells
  • Built-in A/B testing
  • In-depth analytics and reporting
  • Supports all the major payment processing gateways, and a lot more.

How many sales funnels can I create with FunnelKit?

You can create unlimited sales funnels with FunnelKit. There is no limit to how many WordPress sales funnels you can build with FunnelKit.

What type of pages can I create in a sales funnel with FunnelKit?

You can use FunnelKit to create different types of pages in your WordPress sales funnel.
These include:

  • Opt-in page
  • Opt-in confirmation page
  • Sales or landing page
  • Checkout page
  • Order bump
  • One-click Upsell and downsell
  • Thank you page

You can individually add any number of steps to your sales funnels and make it work like a charm.

Do I need any coding or special designing skills to set up funnels with FunnelKit?

No, you don’t need any coding and special designing skills to set up your sales funnels with FunnelKit.

With a library of templates, you can start customizing and creating your funnels fast. Create your funnels from scratch with drag-and-drop widgets using different page builders.

Will FunnelKit work with the page builder I use?

Yes, FunnelKit works with all the page builders. It integrates with Elementor, Divi, Gutenberg, and Oxygen.

If you use another page builder, such as Beaver Builder, Thrive, Brizzy, etc., then create funnels with shortcodes.

What type of sales funnels can I create with FunnelKit?

FunnelKit is evolving to match your business requirements. You can set up unlimited sales funnels and bring sales to the table.

Here are the types of funnels you can create with FunnelKit:
* Lead generation funnel
* Course funnels
* Membership funnels
* Subscription funnels
* Ebook funnels
* Webinar funnels
* Tripwire funnels
* Affiliate sales funnels
* Masterclass funnels
* Lead funnels
* Product launch funnels
* Sales funnels for physical products
* Squeeze page funnels
* Quiz funnels
* Challenge funnels, and so many more.

Does FunnelKit work with Facebook Pixel?

Yes, FunnelKit works with Facebook Pixel to help you track user behavior and the ROI of your ad spending. FunnelKit lets you integrate Facebook Pixel with WooCommerce. It further lets you track new purchases, abandoned carts, leads, and more.

FunnelKit also integrates with TikTok pixel, Snapchat pixel, Pinterest tag, Google Ads, & more.

Will FunnelKit be compatible with my WordPress theme?

Yes, FunnelKit is compatible with all the themes available in WordPress. You don’t have to worry about compatibility issues with FunnelKit. It’s a result of continuous research and works well with any WordPress theme.

Can I integrate FunnelKit with Google Analytics to analyze performance?

Certainly! Integrate FunnelKit with Google Analytics and measure the performance of your WordPress sales funnels. FunnelKit is compatible with both the Universal and Google Analytics 4 iterations. All you have to do is enter your Analytics ID and you’re good to go!

Do I need FunnelKit Pro version?

It depends on your requirements. FunnelKit has both free and premium templates to create high-converting sales funnels.

But if you want to create a store checkout, set up A/B testing, optimize the checkout page, add order bumps or upsells, etc.- get the Pro version. The Pro version is quite affordable and starts at $99.5 annually.

I’m new to FunnelKit. Where can I find its documentation?

Congratulations on starting your journey with FunnelKit. Click here to explore our official FunnelKit documentation.

I’m not able to find an option to design my funnel. Who should I contact?

If you face any difficulties with FunnelKit, feel free to contact our Support Team. Our dedicated team of experts works round the clock to ensure everything is functioning well at your end.


Februarie 28, 2024
They are so quick to answer any questions and the plugin is very intuitive.
Februarie 27, 2024
Honestly some of the best support from a plugin I have ever received, and it was support for free plugin, and tehy easily could have been written it off as "it's a conflict with your theme, talk to them". Above and beyond assistance.
Februarie 26, 2024
I work with Funnelkit for over 2 months at the moment. I've treid quite some other funnel builders but this on is outstanding and to stay with forever. The system works intuitive, there is a lot of documentation on the site and if you have a problem the support is outstanding. It's fast, accurate and they try to solve really everything for you.
Read all 667 reviews

Contributors & Developers

“Funnel Builder for WordPress by FunnelKit – Customize WooCommerce Checkout Pages, Create Sales Funnels, Order Bumps & One Click Upsells” is oopbron sagteware. Die volgende mense het bygedra tot die ontwikkeling van hierdie uitbreiding:


“Funnel Builder for WordPress by FunnelKit – Customize WooCommerce Checkout Pages, Create Sales Funnels, Order Bumps & One Click Upsells” has been translated into 2 locales. Thank you to the translators for their contributions.

Translate “Funnel Builder for WordPress by FunnelKit – Customize WooCommerce Checkout Pages, Create Sales Funnels, Order Bumps & One Click Upsells” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


3.2.4 (Feb 22, 2024)

  • Fixed: Some React JS file chunk failing to load in admin area since last version.

3.2.3 (Feb 21, 2024)

  • Added: Phone number column added in the conversion analytics listing. (#5817)
  • Improved: Page views for thankyou pages to only record in case of a valid order. (#5836)
  • Improved: Checkout: Compatibility updated for WooCommerce EU VAT Assistant by Aelia plugin. (#5792)
  • Fixed: Checkout: Pro Product settings for checkout showing clickable in the backend. (#5838)
  • Fixed: A few date inputs in backend settings cause issues when date is localized in non-English characters. (#5851)
  • Fixed: Checkout: WooCommerce Order attribution was not working since WooCommerce v3.6.0. (#5856)
  • Fixed: Checkout: Form editor UI is breaking in some edge cases with blank field setup. (#5860)

3.2.2 (Feb 16, 2024)

  • Improved: Checkout: Compatibility updated for WooCommerce Germianized plugin. (#5770)
  • Improved: Checkout: Compatibility updated for WooCommerce Fattura24 plugin. (#5777)
  • Improved: Checkout: Compatibility updated for WooCommerce EU VAT Assistant by Aelia plugin. (#5792)
  • Improved: Checkout: Compatibility updated for YITH Dynamic Pricing per Payment Method for WooCommerce Premium by YITH. (#5833)
  • Improved: Checkout: Compatibility updated for Generatepress theme. (#5826)
  • Improved: Checkout: Validation during checkout custom field creation to not conflict with WooCommerce native fields. (#5831)
  • Improved: Dashboard styling improved. (#5784)
  • Fixed: Incorrect linking of product URL in backend in case of variation product on product tab. (#5796)
  • Fixed: Flat shipping cost coming up in the tooltip for bump and checkout products as well. (#5797)
  • Fixed: Error during funnel deletion when funnel consists of upsell/bump/checkout and WooCommerce is not active. (#5802)
  • Fixed: The link added inside TinyMCE editor in the checkout custom field was not working. (#5806)
  • Fixed: Validate empty value in discount and quantity fields in the backend. (#5810)
  • Fixed: Checkout: Checkout field drag and drop not working in case of section title is empty. (#5831)

3.2.1 (Feb 08, 2024)

  • Improved: Behaviour of filters on referrer analytics. (#5676)
  • Fixed: Custom date range calendar selection was not working correctly on safari browser. (#5742)
  • Fixed: Mysql error on thank you page in case of only lite activations. (#5751)
  • Fixed: Checkout – Label for shipping address 2 field was not working for Divi builder in case of only lite activations. (#5749)

3.2.0 (Feb 06, 2024)

  • Added: Footer helper text in all admin pages. (#5694)
  • Improved: Checkout -Compatibility updated for MyParcel plugin. (#5727)
  • Improved: Custom date range calendar selection improved for smaller resolutions. (#5373)
  • Improved: Streamlined all Date filter options across analytics pages. (#5709)
  • Improved: Checkout – The checkout template on the edit order screen navigated to legacy UI. (#5606)
  • Improved: Text hyperlink feature added in tinymce editor under Optin notification settings. (#5701)
  • Improved: Styling for the Funnel dashboard. (#5667)
  • Improved: Checkout -Compatibility updated for Mercado-pago gateway. (#5710)
  • Fixed: Checkout – Order pay page template override was not working fine. (#5714)
  • Fixed: Checkout- Styling issue in product field edit modal popup. (#5688)
  • Fixed: Checkout – Override default checkout settings were showing under global settings in the case of lite. (#5717)
  • Fixed: Styling for textarea CSS custom enlarged for better input. (#5716)

3.1.2 (Jan 31, 2024)

  • Fixed: Checkout: Changes in billing/shipping fields were not reflecting on frontend. (#5673)
  • Improved: Styling improvement for upsell node inside Canvas mode. (#5663)

3.1.1 (Jan 30, 2024)

  • Fixed: Checkout form editor in backend was not opening in case of JS error caused by blank section. (#5650)
  • Fixed: Compatibility with Divi builder updated. (#5570)
  • Fixed: Checkout optimization settings to generate checkout URL was not working fine. (#5658)
  • Fixed: New admin UI was not loading fine on WP v6.0. (#5655)

3.1.0 (Jan 29, 2024)

  • Improved: Dynamic decimal and thousand separator handling for analytics prices. (#5629)
  • Fixed: PHP file autoloading causes PHP errors in a few edge cases. (#5628)
  • Fixed: The editor URL was not working fine for checkout in the case of divi editor. (#5637)
  • Fixed: Date range component in analytics breaking in case of languages having non-english characters. (#5640)
  • Fixed: Conversion tracking metabox was not showing even with pro version since v3.0.0. (#5633)
  • Fixed: Issue causing “No Internet connection” message to appear in a few cases. (#5643)

3.0.2 (Jan 27, 2024)

  • Fixed: Admin notice to start setup wizard was not coming on plugins page and WP dashboard.(#5622)

3.0.1 (Jan 25, 2024)

  • Fixed: A mysql database error coming up on thank you page in case of upsell new order conversion tracking. (#5611)
  • Fixed: Checkout form product field label was not getting saved. (#5614)

3.0.0 (Jan 24, 2024)

  • Added: Completely revamped admin interface and made all interfaces REACT gaining speed benefits and making workflow faster
    • Dashboard
    • Funnel listing
    • Store checkout
    • Funnel Step listing
    • Global settings
    • Single step tabs like Products, Design and Rules.
  • Added: New Dashboard widgets UTM Performance tracking & Referrer tracking Widget on Dashboard
  • Added: Global Analytics giving a site wide view
  • Added: New Global Reports for Funnels
  • Added: New Global Reports for Referrers
  • Added: Global Conversions (Orders/Options) with advanced Filters ( such as Funnels,UTM, Referrer etc…..)
  • Added: Export Orders, Optins and Referrers
  • Added: Single Contact Profile view with Conversion Activity, Order Details and Rich Insights
  • Added: Canvas Mode with ability to add/ delete nodes along with viewing of analytics
  • Added: New Order Bump Skins
  • Added: Ability to pre-check order bumps and hide them after selection
  • Added: Order Bump New Design Controls
  • Added: Ability to arrange multiple order bumps or upsells right from Step listings screen
  • Added: Enhanced Funnel Export with ability to check few Funnels and Export them
  • Added: Quick setup in Dashboard
  • Improved: Refactored parts of code for overall performance gains
  • Improved: Workflow for adding upsell offers, you can create new offers and adding to existing upsell sequences or create new upsell
  • Improved: Cloning steps workflow improved.
  • Fixed: Checkout: Compatibility with Shipmondo updated.
  • Fixed: Checkout: PayPal Express checkout button showing twice with payPal for woocommerce addon.
  • Fixed: Checkout: Express button by Woo payment were not showing up since v7.0.0

2.17.4 (Jan 22, 2024)

  • Fixed: Cache related code improvement.

2.17.3 (Jan 20, 2024)

  • Fixed: Express Checkout buttons styling on mobile devices distorted since last update. (#5578)

2.17.2 (Jan 19, 2024)

  • Fixed: Checkout: Embedded checkout using shortcode not working since last update. (#5572)

2.17.1 (Jan 18, 2024)

  • Improved: Checkout: Compatibility with EU VAT plugin updated. (#5492)
  • Improved: Compatibility with Divi builder updated. (#5525)
  • Fixed: Checkout: Compatibility with PayPal for WooCommerce angelleye plugin smart buttons were loading outside the express button box. (#5540)
  • Fixed: Checkout: Coupon code input styling issue in case of native checkout created using blocks. (#5538)
  • Fixed: Checkout: Compatibility with oxygen builder updated. (#5558)

2.17.0 (Jan 11, 2024)

  • Improved: Various code and performance optimizations.(#5105)
  • Improved: Checkout: RTL styling for coupon field improved. (#5130)
  • Improved: Checkout: Compatibility with EU VAT Number updated. (#5132)
  • Improved: Checkout: Compatibility with Mercado Pago payments for WooCommerce updated. (#5059)
  • Improved: Checkout: Compatibility with Polylang updated. (#5143)
  • Fixed: Tiktok initiateCheckout event on native checkout not working. (#5120)
  • Fixed: Gutenberg editor font family control showing distorted due to z-index issue. (#5418)

2.16.1 (Dec 08, 2023)

  • Improved: Compatibility updated with ‘WooCommerce PostNL’ plugin. (#5287)
  • Fixed: An edge case of product getting replaced on switching two dedicated page in one browser. (#5367)
  • Improved: Compatibility updated with Tickera Bridge for WooCommerce by Tickera. (#5106)
  • Improved: Compatibility updated with Brazilian Market on WooCommerce. (#5358)
  • Fixed: Billing/Shipping Fields reorder functionality not working in checkout field editor since v2.16.0. (#5356)

2.16.0 (Nov 24, 2023)

  • Added: Compatibility with PHP 8.2.(#4830)
  • Improved: Allowed multiple IDs tracking for the Pinterest and TikTok. (#5087)
  • Improved: Checkout: Hardened plugin security for ajax request with in case of user with ‘customer’ role logged in. (#5337)
  • Improved: Checkout: Compatibility with YITH Dynamic pricing updated. (#5092)
  • Improved: Checkout: WooCommerce session sustained during reload in cases of failure. (#5080)
  • Improved: Checkout: Compatibility with Theme Pro builder updated. (#5087)
  • Improved: Checkout: Compatibility with Woodmart theme updated. (#5077)
  • Improved: Checkout: Compatibility with WooCommerce Inpost updated. (#5079)
  • Fixed: Thankyou page elementor widgets are not rendering after save in some cases. (#5303)
  • Fixed: Checkout: PHP fatal error while editing checkout page using oxygen builder. (#5306)
  • Fixed: Checkout: CSS fix when native checkout is built using the block editor. (#5091)
  • Fixed: Funnel dashboard timeline database query not working due to double quotes. (#5324)
  • Fixed: Label position on checkout fields were not correct in case when email …