Title: CausalFunnel – Conversion Rate Optimization Tool (Heatmap, User Journey, A/B Testing) Author: causalfunnel Published: November 23, 2022 Last modified: April 5, 2026 --- Soek deur uitbreidings ![](https://ps.w.org/causalfunnel-datascience/assets/banner-772x250.png?rev=2823395) ![](https://ps.w.org/causalfunnel-datascience/assets/icon-256x256.jpg?rev=2822855) # CausalFunnel – Conversion Rate Optimization Tool (Heatmap, User Journey, A/B Testing) Deur [causalfunnel](https://profiles.wordpress.org/causalfunnel/) [Laai Af](https://downloads.wordpress.org/plugin/causalfunnel-datascience.zip) * [Besonderhede](https://af.wordpress.org/plugins/causalfunnel-datascience/#description) * [Aanbevelings](https://af.wordpress.org/plugins/causalfunnel-datascience/#reviews) * [Installation](https://af.wordpress.org/plugins/causalfunnel-datascience/#installation) * [Ontwikkeling](https://af.wordpress.org/plugins/causalfunnel-datascience/#developers) [Hulp](https://wordpress.org/support/plugin/causalfunnel-datascience/) ## Beskrywing **CausalFunnel – The AI-driven platform for eCommerce.** CausalFunnel is an AI-powered plugin for eCommerce brands focused on boosting ** conversion rate optimization**, revealing **customer journey maps**, running **A/ B tests**, and maximizing **revenue growth** without using cookies. ### Key Features 1. **A/B Testing & Split Testing** 2. * Create and manage **A/B tests** for buttons, images, headings, and other UI elements. * Monitor test performance in real-time with traffic splits and conversion tracking. * Pause, resume, or stop tests as needed with intuitive controls. 3. **Customer Journey Mapping with AI** 4. * Visualize your complete **customer journey map** and identify drop-offs with our DeepID-powered **AiFunnel**. * Understand user behavior, map the journey, and remove friction points to boost sales. 5. **Persona Predictors with Intent Mapping** 6. * Target the right audience with precision. Combine personas with ad spend and campaign UTM parameters to drive qualified traffic and increase conversion. 7. **Cookie-less DeepID Technology** 8. * Track Return on Ad Spend (ROAS) accurately—no cookies required. Solve issues with broken Facebook Pixel or Google Analytics due to cookie restrictions. 9. **Conversion Rate Optimization Tools** 10. * Run **A/B tests**, track campaign performance with our **ROAS Tracker**, and dynamically allocate ad dollars to top-performing channels in real time. 11. **Built-in SEO Toolkit** 12. * Drive organic traffic using our powerful SEO features designed to work alongside paid campaigns for long-term **revenue optimization**. ### Customer Success Stories CausalFunnel users have: * Achieved a significant lift in leads and orders by combining **persona-based ad targeting** with **buying intent prediction**. * Improved their **conversion rates** by uncovering blockers in the **user journey map** and acting on insights from our AI engine. * Experienced better **profit maximization** with real-time funnel optimization and precise ROAS tracking. For more real-world results, visit the [CausalFunnel blog](https://www.blog.causalfunnel.com/). ### Key Benefits 1. **Boost Conversions** 2. * Leverage personas, heat mapping, and real-time funnel data to guide ad spend and website UX changes. 3. **Understand User Behavior** 4. * Use visualized **customer journey analytics** to track how users move through your site. 5. **Maximize Ad ROI** 6. * Get exact **ROAS tracking** across channels with privacy-compliant tech (no cookies). **Check out how CausalFunnel improves conversion** [Watch the video](https://www.youtube.com/watch?v=mp3H-IhyarM) ## Screenshots * [[ * CausalFunnel Website * [[ * Dashboard View * [[ * Report View * [[ * Persona Conversion View ## Installation Follow these steps to get started: 1. Download the plugin from the WordPress repository. 2. Upload the `causalfunnel-datascience/` folder to your `/wp-content/plugins/` directory. 3. Activate via the ‘Plugins’ menu in WordPress. 4. Go to the CausalFunnel dashboard and connect your analytics or ad accounts. 5. Set up **heat mapping**, **user journey tracking**, **A/B testing**, and start optimizing your **conversion rates**. Need help with setup? Our onboarding team can assist with installing and customizing** customer journey maps**, **A/B tests**, and analytics tools. ## Aanbevelings ![](https://secure.gravatar.com/avatar/354e038892ffb1ef4754976339a7e0f0e81e57af0e408e3535761a17850e3ad5? s=60&d=retro&r=g) ### 󠀁[Solid Plugin and Solid Partnership](https://wordpress.org/support/topic/solid-plugin-and-solid-partnership/)󠁿 [rocksolidmedia](https://profiles.wordpress.org/rocksolidmedia/) Maart 10, 2026 We’ve been using their services for well over two years. Very happy with Causal Funnel and the plugin which simplifies the setup and gives us direct access to a lot of features. As an agency, we prefer simplicity and great support which they provide too. We are happy to be able to provide these modern solutions to our clients and Causal Funnel has always been very proactive in addressing any concerns. This is very helpful as it’s always icy to bring in third parties into our operations. Thank you so much Abhi and the team. ![](https://secure.gravatar.com/avatar/7e1701532a988b40e51918df2e8c2baae6a5db352c22400c5f88f85dd2e2cfb9? s=60&d=retro&r=g) ### 󠀁[The go to conversion rate optimization tool](https://wordpress.org/support/topic/the-go-to-conversion-rate-optimization-tool/)󠁿 [slaga1997](https://profiles.wordpress.org/slaga1997/) Februarie 26, 2026 Causal Funnel is a tool I refuse to run any site without. Its anonymous user nudges increase conversions ~30%. The heat maps lead to A/B tests that effectively highlight ways to improve conversions FOREVER. This tool has forever changed the way I look at websites. It seems everyone else is stuck in the dark ages without it! [ Read all 2 reviews ](https://wordpress.org/support/plugin/causalfunnel-datascience/reviews/) ## Contributors & Developers “CausalFunnel – Conversion Rate Optimization Tool (Heatmap, User Journey, A/B Testing)” is oopbron sagteware. Die volgende mense het bygedra tot die ontwikkeling van hierdie uitbreiding: Contributors * [ causalfunnel ](https://profiles.wordpress.org/causalfunnel/) [Translate “CausalFunnel – Conversion Rate Optimization Tool (Heatmap, User Journey, A/B Testing)” into your language.](https://translate.wordpress.org/projects/wp-plugins/causalfunnel-datascience) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/causalfunnel-datascience/), check out the [SVN repository](https://plugins.svn.wordpress.org/causalfunnel-datascience/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/causalfunnel-datascience/) by [RSS](https://plugins.trac.wordpress.org/log/causalfunnel-datascience/?limit=100&mode=stop_on_copy&format=rss). ## Meta * Version **2.2.0** * Last updated **1 week gelede** * Active installations **10+** * WordPress version ** 4.7 or higher ** * Tested up to **6.9.4** * PHP version ** 7.0 or higher ** * Language * [English (US)](https://wordpress.org/plugins/causalfunnel-datascience/) * Tags * [a b testing](https://af.wordpress.org/plugins/tags/a-b-testing/)[conversion optimization](https://af.wordpress.org/plugins/tags/conversion-optimization/) [data science](https://af.wordpress.org/plugins/tags/data-science/)[heatmap](https://af.wordpress.org/plugins/tags/heatmap/) * [Gevorderde Aansig](https://af.wordpress.org/plugins/causalfunnel-datascience/advanced/) ## Punte-toekennings 5 out of 5 stars. * [ 2 5-star reviews ](https://wordpress.org/support/plugin/causalfunnel-datascience/reviews/?filter=5) * [ 0 4-star reviews ](https://wordpress.org/support/plugin/causalfunnel-datascience/reviews/?filter=4) * [ 0 3-star reviews ](https://wordpress.org/support/plugin/causalfunnel-datascience/reviews/?filter=3) * [ 0 2-star reviews ](https://wordpress.org/support/plugin/causalfunnel-datascience/reviews/?filter=2) * [ 0 1-star reviews ](https://wordpress.org/support/plugin/causalfunnel-datascience/reviews/?filter=1) [Your review](https://wordpress.org/support/plugin/causalfunnel-datascience/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/causalfunnel-datascience/reviews/) ## Contributors * [ causalfunnel ](https://profiles.wordpress.org/causalfunnel/) ## Hulp Got something to say? Need help? [Gaan na die hulp-forum](https://wordpress.org/support/plugin/causalfunnel-datascience/) ## Skenk Wil jy graag die ontwikkeling van hierdie uitbreiding ondersteun? [ Skenk aan hierdie uitbreiding ](https://www.causalfunnel.com/?utm_source=wordpress_cfplugin)